Booking a trailer like a hotel room: around the clock, in real time — without a single phone call.
The starting point
VACAR rents out trailers in the Karlsruhe — Baden-Baden — Rastatt region: a solid, classic business with a classic bottleneck. Anyone who wanted to rent had to call — and only when someone happened to be reachable.
The goal was clearly stated: true 24/7 availability. Customers should be able to reserve online and pick up their trailer at any time, entirely without a phone — even at seven on a Sunday.
The challenge
There's plenty of rental booking software out there — but the search was for one that fits a regional trailer rental, integrates seamlessly into the company's own website and doesn't redirect customers to a third-party platform.
On top of that came the design bar: a custom look instead of template aesthetics, a fully connected booking flow without a style break — and local discoverability in a region spanning three cities.
Solution & execution
From software selection to regional visibility.
- 01 · Discovery
Finding the right booking engine
Requirements defined — real-time availability, self-service pickup, fleet management — and the market evaluated against them. The decision landed on Rentware: a functional fit that integrates cleanly.
Illustration — Software selection - 02 · Design
A rental service that feels modern
Fleet overview with every model, transparent pricing and a clear conversion path: from the first look at a trailer to the booking button without detours. The design delivers on what a 24/7 service promises.
Illustration — Fleet UI & responsive design - 03 · Development
Rentware seamlessly inside Next.js
Configured the booking engine and embedded it into a Next.js stack — real-time availability, support integration and full connectivity, without customers ever having to leave the site.
Illustration — Rentware integration - 04 · Launch & SEO
Getting found regionally
Local SEO, specifically targeted at Karlsruhe, Baden-Baden and Rastatt — plus growing visibility in AI search. Anyone looking for a trailer in the region ends up at VACAR.
Illustration — Local SEO
The tech stack
- Next.jsFramework & rendering
- ReactUI components
- RentwareBooking engine
The results
The website is now the most important sales channel: a clear conversion path from search result to completed booking — at any hour.
Around 70% of all inquiries and bookings come in organically via SEO, with growing visibility in AI search. Over 4,000 unique visitors since the spring 2025 launch equal growth of more than 300%.
Client voice
Finally a website that truly fits our brand. The collaboration was straightforward and the result exceeded our expectations.
A closer look
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