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WebFebruary 28, 20267 min

What does a professional website really cost?

From 500€ to 50,000€ — the price range is huge. I explain what matters, what serious providers charge, and how to spot scammers.

Why the price range is so huge

500€ to 50,000€ — both figures are realistic. The difference isn't always quality, but often overhead, processes, and honestly, pricing strategies. I explain what really drives costs.

The three categories

  • DIY Builders (Wix, Squarespace): 0–100€/month. Good for hobby projects or absolute basics. Usually too little for a business looking to win customers.
  • Freelancers: 1,000–8,000€. Depends on experience, location, and scope. Best cost-to-value ratio here usually.
  • Agencies: 5,000–50,000€+. Here you pay for processes, teams, and brand names — sometimes justified, often overpriced.

How do you recognize serious providers?

  • They ask about goals and target audience before making an offer.
  • They show a portfolio with real projects — no stock photo demos.
  • They clearly explain what is included in the price and what is not.
  • They require a deposit (50% is standard) — anyone who doesn't is suspicious.

Conclusion

A professional website for a business realistically costs between 1,500€ and 5,000€ — depending on the scope. Anything far below is usually a compromise, anything far above should be questioned.