SEO Basics: How to Get Your Website Found on Google
Search engine optimization sounds complicated — but it's not. I explain the most important basics every business can implement right away.
These SEO basics will help your website get found on Google. Search engine optimization doesn't have to be complicated — understanding the fundamentals is enough to gain a significant advantage over competitors who ignore it.
Why SEO is not a luxury
90% of all online experiences start with a search engine. If your business doesn't show up on Google, it simply doesn't exist for most potential customers. SEO isn't an optional measure — it's the foundation of all digital visibility.
The three pillars of SEO
- →Technical SEO: Load time, mobile optimization, clean URL structure, and correct meta tags. The foundation without which nothing works.
- →On-Page SEO: Relevant content, structured headings (H1, H2, H3), internal linking, and optimized images with alt texts.
- →Off-Page SEO: Backlinks from trusted sites, local business listings (Google Business Profile), and mentions in relevant directories.
Five immediate actions for every business website
- →Set up and fully complete your Google Business Profile — free and extremely effective for local searches.
- →Every page needs a unique title tag (max 60 characters) and a meta description (max 155 characters).
- →Compress images (WebP format) and add descriptive file names and alt texts.
- →Add internal links: Every page should link to at least 2–3 other relevant pages on your website.
- →Check load time with Google PageSpeed Insights — target: above 90 points on mobile.
Conclusion
SEO is not a one-time project but an ongoing process. But the basics can be implemented in a week — and the difference between page 1 and page 3 on Google can mean thousands of euros in revenue per month.